Last updated: 19 August 2025
This Privacy Policy explains how Bet Verified ("we", "us", or "our") collects and uses personal data when you visit or interact with our UK-facing comparison website (the "Site"). We process personal data in accordance with applicable United Kingdom law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are and Scope
Bet Verified provides independent information and comparison features for UK users about online gambling platforms. This Privacy Policy covers processing carried out on our Site. When you click a brand logo or a “Get Bonus” button and are redirected to a partner website, that partner is responsible for its own privacy practices. Please review the privacy policy available on any external website you visit.
2. Definitions
"Personal data" means any information relating to an identified or identifiable individual. "Processing" means any operation performed on personal data, such as collection, storage, use, disclosure, and deletion.
3. What We Collect
We collect the following categories of information:
- Information you choose to provide: For example, if we offer forms (such as newsletter sign-ups, feedback, or surveys) and you submit them, we may collect your name and similar details that you provide. Use of such features is always optional.
- Device and usage data (automatically collected): This includes device type, operating system, browser type and version, language, approximate geolocation derived from IP address, screen resolution, pages viewed, referring and exit URLs, timestamps, click events (including on outbound affiliate links), and other standard interaction data necessary to operate and secure the Site.
- Cookies and similar technologies: We use cookies, pixels and similar technologies to run the Site, measure performance, understand audience engagement, prevent fraud, and attribute referrals to our partners. For details, please see our Cookies Policy.
- Affiliate and attribution data: When you click through to a partner, we may record a pseudonymous click identifier and basic contextual data (e.g., the brand clicked and time of click) to facilitate accurate referral attribution and reconciliation with partners and affiliate networks.
4. How We Use Personal Data
- To operate and deliver the Site: provide content, rankings, filters, and comparison features; route outbound clicks to partners; and ensure the Site functions as intended.
- To improve and personalise: analyse trends and performance, fix issues, enhance user experience, and present relevant content (without making decisions that produce legal or similarly significant effects about you).
- To measure and attribute referrals: record pseudonymous identifiers to verify traffic and performance with partners and affiliate networks.
- To maintain security and prevent fraud: detect and mitigate bot traffic, abusive behaviour, and violations of our terms.
- To comply with law: meet legal, regulatory, and record-keeping obligations.
5. Legal Bases for Processing
- Legitimate interests: operating a safe, effective comparison website; measuring reach and performance; and preventing fraud, while applying appropriate privacy safeguards.
- Consent: where required for non-essential cookies/technologies and optional features such as newsletters or surveys.
- Legal obligation: where processing is necessary to comply with applicable laws.
6. Cookies and Similar Technologies
We use the following categories of cookies: (a) strictly necessary; (b) performance/analytics; (c) functionality; and (d) advertising/affiliate attribution. You can manage cookies through your browser settings. For more information, see our Cookies Policy.
7. Sharing of Personal Data
We share personal data only as needed and with appropriate safeguards:
- Service providers (processors): hosting, security, content delivery, analytics, and similar vendors who process data on our behalf under written contracts.
- Affiliate networks and partners: we may share pseudonymous identifiers and minimal contextual data to attribute referrals and reconcile performance and payments.
- Authorities and legal compliance: where required by law or to protect our rights, users, or the public.
- Business transfers: in connection with a merger, acquisition, or asset sale, subject to continued protection of personal data.
8. International Data Transfers
Where personal data is transferred outside the UK (or the EEA, as applicable), we rely on recognised safeguards such as adequacy regulations or standard contractual clauses, together with appropriate supplementary measures where required.
9. Data Retention
We retain personal data only for as long as necessary for the purposes set out in this Privacy Policy, and to comply with legal, accounting, or reporting requirements. Typical retention periods include: server logs up to 90 days; affiliate attribution records up to 24 months; and analytics data up to 26 months, unless a shorter or longer period is required or permitted by law.
10. Security
We implement technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. No method of transmission or storage is 100% secure, but we continuously work to enhance our safeguards.
11. Children and Age Restrictions
The Site is intended for adults in the United Kingdom and is not directed to individuals under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe that a minor has provided us with personal data, please use the contact options provided on this website so we can take appropriate action.
12. Your Rights (UK GDPR)
Depending on your circumstances, you may have the right to request access to, rectification or erasure of your personal data; restriction or objection to processing; and data portability. Where processing is based on consent, you may withdraw that consent at any time. To exercise your rights, please use the contact options provided on this website. We may take steps to verify your identity before acting on your request.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom. We would appreciate the chance to address your concerns first.
13. Third-Party Websites and Services
Our Site contains links to third-party websites, including gambling operators and affiliate partners. We do not control those sites and are not responsible for their privacy practices. Please review their privacy policies before providing any personal data.
14. Do Not Track
Some browsers offer a “Do Not Track” (DNT) setting. As there is currently no industry standard for DNT, our Site does not respond to DNT signals.
15. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top indicates when this policy last changed. Substantive changes will be highlighted on the Site where appropriate.