Last updated: 19 August 2025
This Cookies Policy explains how Bet Verified ("we", "us" or "our") uses cookies and similar technologies on this website (the "Site"). It should be read together with our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device that store information about your visit. They are widely used to make websites work, to improve performance, and to provide reporting and personalisation features. We also use similar technologies such as pixels, tags and local storage.
2. How we use cookies
- Strictly necessary: enable core functionality such as page navigation, security and network management. The Site cannot function properly without these.
- Performance/analytics: help us understand how visitors use the Site so we can improve content, usability and reliability (for example, page views, clicks, and time on page).
- Functionality: remember your preferences (such as locale) to enhance your experience.
- Advertising and affiliate attribution: measure referrals to partners and attribute clicks using pseudonymous identifiers, which helps us operate our comparison service and reconcile performance.
3. Cookies we use
We use first‑party and third‑party cookies. Examples include:
- Analytics: we may use analytics tools (e.g., Google Analytics) with IP anonymisation and aggregated reporting to understand usage and improve the Site. You can opt out using the Google Analytics opt‑out add‑on.
- Affiliate attribution: cookies and URL parameters that record when you click a partner link so the partner can recognise a referral from our Site.
- Security and performance: technologies that help us detect bots, prevent abuse and ensure reliable delivery of pages and assets.
4. Third‑party cookies
Some cookies are set by third parties that provide services to us, such as analytics, content delivery, and affiliate networks. These parties may use their own cookies and process data according to their privacy policies. We recommend reviewing the policies of any third‑party services you interact with via our Site.
5. Your choices
- Browser settings: you can block or delete cookies through your browser. Doing so may impact Site functionality. See vendor guidance for Chrome, Safari, Firefox, Edge, and Opera.
- Analytics opt‑out: use the Google Analytics opt‑out add‑on.
- Interest‑based advertising: for choices regarding online behavioural advertising in the UK, visit YourOnlineChoices (UK).
6. Do Not Track
Some browsers offer a “Do Not Track” (DNT) signal. There is currently no industry standard for DNT, so the Site does not respond to DNT signals.
7. Changes to this policy
We may update this Cookies Policy from time to time. Material changes will be indicated on this page. Please revisit periodically to stay informed about our use of cookies and related technologies.